Our forced reliance on video to connect personally and professionally during the COVID-19 pandemic has touched almost every industry: from music, fitness, and education to retail and healthcare. Terms like “Zoom party” and “telemedicine” have become colloquialisms.
Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how the increased video usage we’re experiencing right now is only the tip of the iceberg.
The following are excerpts from our conversation with Moore, in his words. They have been lightly edited for content and clarity.