Customer Data Meets AI

by MIT Technology Review Custom

Salesforce Guru 0 161 Article rating: 5.0

A new day is dawning for the customer experience, driven by the application of artificial intelligence, machine learning, and automated technologies to CRM data. The potential exists to transform the customer’s experience by providing service in a more predictive and intuitive way than ever before.

Salesforce is using AI to democratise SQL so anyone can query databases in natural language

by John Mannes

Salesforce Guru 0 154 Article rating: 5.0
SQL is about as easy as it gets in the world of programming, and yet its learning curve is still steep enough to prevent many people from interacting with relational databases. Salesforce’s AI research team took it upon itself to explore how machine learning might be able to open doors for those without knowledge of SQL.

How CEO Marc Benioff Drives Relentless Forward Thinking at Salesforce

By Adam Lashinsky

Salesforce Guru 0 232 Article rating: 5.0

Innovation, like creativity, is an amorphous concept. It’s the holy grail of business, but achieving it—even merely explaining it—is lightning-in-a-bottle difficult.

In that way, Salesforce (CRM, +1.75%) is a major outlier. Despite the fact that its products are mundane business productivity tools, Salesforce has nevertheless managed to bake innovation into its very corporate fiber. It’s a company that was innovative in the way it started doing business, in how it sold its products, and in the articulation of its corporate mission.